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The Power of Posture: A Chiropractor's Guide to Marketing Success







                                          Table Of Contents






             Introduction                                                                                 4



                  Why posture-based marketing is important for chiropractors                              4


                  The bene ts of a strong marketing strategy                                               5


                  Overview of the book                                                                     7


             Understanding Posture                                                                         8


                  What is posture and why is it important?                                                 8


                  The role of the spine in posture                                                        10


                  Common posture problems and their e ects on health                                      11



                  The bene ts of good posture                                                             13


             The Science of Chiropractic Care                                                             15


                  The history of chiropractic care                                                        15


                  The science behind chiropractic adjustments                                             16


                  The bene ts of chiropractic care                                                        18


                  How chiropractic care can improve posture                                               19


             Creating a Posture-Based Marketing Plan                                                     20


                  Identifying your target audience                                                        21


                  Assessing your current marketing strategy                                              22







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